5 Easy Ways To Market Yourself Online: All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
The quote above is a summary of what this post is about. Whether you realize it or not, YOU are a brand and how you market yourself will determine if you get hired, land a contract or seal a deal. So, how do you position yourself as an expert at what you do?
Whether you realize it or not, you are a brand and how you market yourself will determine if you get hired, land a
5 Easy Ways To Market Yourself Online
1. Identify what you are great at and make it your niche.
What is it you know how to do very well? Do you know how to cook? Motivate people? Or entertain? Identify it and find out how to make it unique from what others in your niche are offering. Give it your own voice and figure out which problems your skills can solve.
2. Build your audience/community.
When you have identified your niche, start building your community. Create content and share them. These pieces of content solidify your authority in your niche. People will look to you for advice and tips related to your niche and if your content is engaging, factual and can be proven to be true, your word will become law and you can influence buying decisions. All of these will increase your chances of getting hired if you are looking to get hired within a particular niche.
3. Build a strong network.
No man is an island. Position yourself around people that can lift you. One strategy with which you can market yourself is to never miss out on the opportunity to build relevant networks. Attend niche specific events, offer to speak at these events, anchor or moderate a panel session. This will provide you with the opportunity to market yourself as your knowledge about that industry will shine.
4. Stay true to your brand.
Simon Mainwaring said, “The keys to brand success are self-definition, transparency, authenticity, and accountability.” When you figure out what works for your brand, stick with it and amplify it. Do not be afraid to try new things or learn new things. Do not deviate from the core of the strategy, voice or style of content that gave you the push you need. Whatever you do, keep giving quality, consistency, competency, and reliability.
5. Monetize your brand.
The essence of marketing yourself and putting all that work into building your brand will be a waste if you do not monetize it. Sign up to platforms like Vhjobs and create an amazing profile. List your achievements and skills in order to attract vendors looking for your services. Honing all of your skills on a 9-5 job is a waste of your talent when you can be earning more than your boss monthly.
The truth is, if you do not market your abilities, no one will do it for you. Build yourself, work on your confidence, acquire knowledge and skills and most importantly, do not be afraid or shy to put yourself out there. It is not too late for you to start either. Start now and let the world know the stuff you are made of.
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