copywriting advice: In as much as your website needs to persuade your visitors to take action, you are not to go about it recklessly or without foot paths to follow.
In this blog post, we discuss some of the basic advices most business don’t get before they start writing sales copies and newsletters.
Come with us.
You have to know what actions do you want them to take.
If you are selling coaching services, the ultimate aim is that you want to convert your visitors into clients. If you are charging a high price for your services then it is pretty unlikely that they are just going to click a payment button and send you money right away.
So, you have a couple of choices here.
- You can encourage them to get in touch with you by using your contact form.
- You can persuade them to join your email newsletter so that you can keep in touch with them.
A professional copywriting will help you to achieve both of these aims.
If your business doesn’t have a good Copywriter, then find someone that can do this for you.
Copywriting is a skill that is developed through learning, trial and error (which businesses don’t have the luxury for) and time. So, find a good copywriter to ensure that all of your website pages work hard for you.
The more that you engage with your website visitors, the more likely that they are to become clients. Make sure that all of your blog posts provide value and make use of different media such as related images, videos and infographics.
You always want to give your visitors a reason to return to your website. It takes alot to convert a customer sometimes. So provide the most engaging content that you can to encourage people to return.
Think about how you can provide value to your visitors without giving too much away.
Show them how to solve problems that they are experiencing but always leave room for more help that they can get through your online coaching services.
Case studies are always a good way to hook visitors. When you are able to demonstrate that you have solved problems for others and helped them to achieve the results that they were looking for you will entice your visitors to find out more about you and what you can do to help them.
About Us Page
Put some effort into your “About” page. Tell your visitors that they have found the right place to solve their problems and explain your expertise in the niche, who you are and how you help people.
Always start with grabbing attention.
The attention span of many people is quite low and you need all the expertise to get their attention first.
Structuring your sales pitch like a story, which in turn often means that you’re going to tell your story of how the product your selling helped you.
People naturally love stories and when we see something laid out like a story, it creates a relatability to the problems and need raised. It’s a great way to get more sales!
Does this sound like what your business needs?
Worry not. Tell us about it here and you’ll get a Copywriter in no time.
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